Consumer Insight Specialist

Warszawa, mazowieckie
Stała
Pełny etat

2 miesiące temu

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:If you currently work for Brown-Forman, please apply by clicking the Careers icon on the Workday portal.For best results, use Google Chrome to view this page.Quote from Hiring ManagerWe are hiring a passionate and curious thinker to lead the consumer understanding agenda. It is an exciting opportunity to work with iconic brands such as Jack Daniel’s and emerging brands portfolio.Meaningful Work from Day OneThe holder of this position will be a key Brand & Business Insight team member. This person will be responsible for deep brand and consumer understanding within the Polish market by delivering research, data analysis and insights based on them.This requires project management skills, ability to lead and inspire key stakeholders. It is supported by a curious mind, a passion for understanding consumers and their motivation followed by a strong ability to analyse data and create powerful, actionable insight.What You Can Expect

Leading consumer research agenda: Managing ad-hoc/continuous research projects (qualitative, quantitative) in cooperation with the marketing team. Cooperate with research agency partners, to ensure Brown-Forman’s investments in research are maximized. Manage Global Brand Tracker study for Poland and conduct analysis based on it.
Track & Analyze Consumer Trends: Monitor market/consumer trends of spirits categories, Brown-Forman brands and competitors. Help identify key consumer trends in the spirits industry. Provide brand/category diagnostics based on various information resources.
Develop Strategic Inputs: Provide strategic inputs to key business processes (e.g. annual brand/country planning) in spirits category and growth opportunities identification.
Driving Consumer understanding agenda: through available knowledge, constantly en Building category/consumer knowledge across Partner Markets and integrating it into the business.
Partnering with others: Close co-operation with the marketing team to create actionable insights (based on gathered knowledge) which will support brands growth. Support projects run by Global/Regional Brand & Business Insight Team.

What You Bring to the Table

4+ years’ experience within FMCG Consumer Insights
Expertise in working with quantitative/qualitative research techniques
Proven track record of successfully delivering quality consumer diagnostics & presentations
Demonstrates ability to work effectively and efficiently within dynamic business environment
Strong computer skills, or ability to quickly build proficiency in them (MS Office, Google Workspace, Tableau etc)
Fluent Polish and English (speaking and writing)

What Makes You Unique

Experience in spirits business and/or research agency side
Excellent analytical skills
Strong listening, presentation and storytelling skills
Ability to work effectively and efficiently within dynamic international business environment
Demonstrated ability to build and maintain effective working relationships

Who We AreWe believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.What We OfferTotal Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.#ginmare#LIRequisition Type: EmployeeManagement Level: ProfessionalGlobal Job Level: P5Number of Openings Available: 1

Brown-Forman

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