Sr. Specialist DTC Activation - Temp till 31.12.2025
- Warszawa, mazowieckie
- Stała
- Pełny etat
- Execute Omnichannel activation strategy for the DTC channel with ultimate focus on premium experience across all consumer touchpoints and driving sport credibility
- Execute DTC activation plan with focus on quality, efficiency, consistency across all consumer touch points
- Implement in store communication materials through the lenses of sustainability with minimum carbon footprint possible
- Create strong business relation with Retail District Managers and conduct regular store visits in given region to understand consumer needs and drive improvements in the stores and online
- Create business relation with key landlords, discuss with them marketing calendar and other possibilities how to drive traffic into our stores
- Regularly analyze store & campaign performance in area of responsibility and proactively drive improvement actions
- Ensure process speed, efficiency, and follow-up (POS/Digital Agency cooperation, communication flow, reporting, plan execution)
- Execute special projects in alignment with Manager DTC Activation
- Manager DTC Activation
- Sn. Manager DTC Activation EE
- EE Retail and Franchise team
- Visual Merchandising Team
- Franchise Partners
- External suppliers
- Traffic, Conversion, ASP, UPT, NS
- Reach, ROI, Social Media KPIs
- Stakeholders satisfaction
- Budget Administration (efficiency, accuracy)
- University degree in Marketing, Sales, or equivalent professional experience
- 2-3 years retail or marketing / agency experience (preferably retail and event marketing experience is essential)
- Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word); strong PowerPoint skills preferred, Adobe Photoshop nice to have
- Previous Brand, Cultural or Sport related experience preferred, especially related to driving consumer events and engagement
- Knowledge of full marketing mix, understanding Premium Consumer Experience
- Fluency in English, both written and verbal