Director Go-To-Market - Temp until 28.2.2027

Warszawa, mazowieckie
Stała
Pełny etat

24 dni temu

Purpose & Overall Relevance for the Organization:Drive and ensure category business success through the development and execution of a robust East category GTM plan, within the strategic framework set by the European BU’s, following the Cluster Central Europe and specific Zone East execution plan.Key Responsibilities:

Delivering a holistic “full marketplace” category marketing plan (GTM plan) covering product ranging, pricing, volume planning and distribution across all countries and commercial channels (DTC, WHS, AKAs, B2B)
Coordinating the GTM plan with the communication, sports marketing, culture marketing, and omnichannel marketing functions.
Developing key product franchise plans covering distribution, segmentation, volume planning, and pricing.
Develop category consumer profiles as part of the GTM plan.
Lead the cross-functional category group (“category interaction group”) to review and steer the execution of the GTM plan.
Represent the category perspective in all relevant financial planning milestones (IBP), incl. (if relevant) pricing and currency modelling.
Promoting the requirements for a successful GTM plan to relevant stakeholders in the European and/or Global BU using available market data.
Presenting the GTM plan at sell-in and overseeing its in-season execution.
Aligning the execution of the GTM Pan with the counterparts in the commercial channels.
Ensuring the efficient execution of the sample order process.
Lead a team of GTM managers to be experts in their field and contribute to company and category objectives.

Key Relationships (within both Zones of Cluster Central Europe):

Senior Director Brand
Brand Activation
Sports Marketing
Culture Marketing
Omni-Channel Marketing
AKA Marketing
Sales and DTC
European BU
Cluster MOPS
Business & Sales Development
Finance

KPIs of respective Categories:

Net Sales
Market Share
Share of Search
Go-In Margin
Sell-out

Knowledge, Skills and Abilities:

Senior Manager with advanced cross functional product, marketing knowledge and market experience in sport and/or fashion/lifestyle categories
Ability to work in a fast-paced environment with different international cultures
Consumer-focused with deep product and range understanding
Strong ability of balancing brand and commercial aspects
Business mindset with very good numerical and analytical skills
Strong organizational skills
Flexibility to travel internationally
Strong engaging presentation style
Experienced negotiator
Passionate about sports and the culture born from it

Requisite Education and Experience / Minimum Qualifications:

University degree in business, ideally with marketing and sales focus or equivalent professional experience
At least 8 years of marketing experience (ideally category management background), cross-functional marketing and/or sales experience
3 years leadership experience
Fluent in English (writing and verbal)
IT skills: Outlook and Word (basic); Excel and PowerPoint (advanced)
Leadership competencies also for hybrid teams (remote teams)
People Connector – inclusive mindset and teamplayer role modelling DEI standards

Adidas

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