Director Go-To-Market - Temp until 28.2.2027
- Warszawa, mazowieckie
- Tymczasowa
- Pełny etat
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Director Go-To-Market - Temp until 28.2.2027Purpose & Overall Relevance for the Organization:Drive and ensure category business success through the development and execution of a robust East category GTM plan, within the strategic framework set by the European BU's, following the Cluster Central Europe and specific Zone East execution plan.Key Responsibilities:
- Delivering a holistic “full marketplace” category marketing plan (GTM plan) covering product ranging, pricing, volume planning and distribution across all countries and commercial channels (DTC, WHS, AKAs, B2B)
- Coordinating the GTM plan with the communication, sports marketing, culture marketing, and omnichannel marketing functions.
- Developing key product franchise plans covering distribution, segmentation, volume planning, and pricing.
- Develop category consumer profiles as part of the GTM plan.
- Lead the cross-functional category group (“category interaction group”) to review and steer the execution of the GTM plan.
- Represent the category perspective in all relevant financial planning milestones (IBP), incl. (if relevant) pricing and currency modelling.
- Promoting the requirements for a successful GTM plan to relevant stakeholders in the European and/or Global BU using available market data.
- Presenting the GTM plan at sell-in and overseeing its in-season execution.
- Aligning the execution of the GTM Pan with the counterparts in the commercial channels.
- Ensuring the efficient execution of the sample order process.
- Lead a team of GTM managers to be experts in their field and contribute to company and category objectives.
- Senior Director Brand
- Brand Activation
- Sports Marketing
- Culture Marketing
- Omni-Channel Marketing
- AKA Marketing
- Sales and DTC
- European BU
- Cluster MOPS
- Business & Sales Development
- Finance
- Net Sales
- Market Share
- Share of Search
- Go-In Margin
- Sell-out
- Senior Manager with advanced cross functional product, marketing knowledge and market experience in sport and/or fashion/lifestyle categories
- Ability to work in a fast-paced environment with different international cultures
- Consumer-focused with deep product and range understanding
- Strong ability of balancing brand and commercial aspects
- Business mindset with very good numerical and analytical skills
- Strong organizational skills
- Flexibility to travel internationally
- Strong engaging presentation style
- Experienced negotiator
- Passionate about sports and the culture born from it
- University degree in business, ideally with marketing and sales focus or equivalent professional experience
- At least 8 years of marketing experience (ideally category management background), cross-functional marketing and/or sales experience
- 3 years leadership experience
- Fluent in English (writing and verbal)
- IT skills: Outlook and Word (basic); Excel and PowerPoint (advanced)
- Leadership competencies also for hybrid teams (remote teams)
- People Connector - inclusive mindset and teamplayer role modelling DEI standards
- COURAGE: Speak up when you see an opportunity; step up when you see a need..
- OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
- INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
- TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
- INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
- RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.