
Digital Media Buyer, Performance Specialist
- Warszawa, mazowieckie
- Stała
- Pełny etat
- Preparing performance marketing campaigns with a particular focus on Social (Meta Collaborative Ads, TikTok Ads) and Google Ads.
- Monitoring campaign results and continuously optimizing them according to established KPIs (like CPA, ROAS etc.).
- Preparing analyses, reports, and presentations regarding ongoing campaigns.
- Managing the media budget.
- Leading projects related to performance marketing and web analytics, including the implementation of new tools supporting both areas.
- Collaborating with multifunctional teams of Marketing Technologists, Digital Strategist, Planning Managers, ecommerce teams and brand teams.
- Working with the sales department and KAMs on the implementation of sales projects.
- Preparation of test agendas, implementing innovations aimed at improving campaign performance.
- Minimum 2-3 years of experience working as a performance/digital media buyer specialist, preferably in Paid Social.
- Familiarity with the specifics, tools, and metrics of Meta/TikTok/Google Ads campaigns.
- Practical experience in managing and optimizing performance marketing campaigns.
- Knowledge of Google Analytics, Google Data Studio, and/or other web analytics tools will be a nice addition.
- Possess analytical thinking skills and the ability to work with numbers.
- Being creative in recommending solutions, independent, and responsible.
- Advanced proficiency in English and Microsoft Excel.