Sr. Specialist DTC Activation - Temp till 31.12.2025

Warszawa, mazowieckie
Stała
Pełny etat

14 dni temu

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Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSearch by KeywordSearch by LocationLoading...Team:LocationType:Grade:Create Alert×Select how often (in days) to receive an alert:StartPlease wait...Sr. Specialist DTC Activation - Temp till 31.12.2025Purpose & Overall Relevance for the Organization:The role of the direct-to-consumer channel is to preimmunize consumer experience of adidas brand through all touchpoints, be it offline and online. Senior Specialist DTC Activation will assume responsibility to deliver premium consumer experience.Key Responsibilities:

Execute Omnichannel activation strategy for the DTC channel with ultimate focus on premium experience across all consumer touchpoints and driving sport credibility
Execute DTC activation plan with focus on quality, efficiency, consistency across all consumer touch points
Implement in store communication materials through the lenses of sustainability with minimum carbon footprint possible
Create strong business relation with Retail District Managers and conduct regular store visits in given region to understand consumer needs and drive improvements in the stores and online
Create business relation with key landlords, discuss with them marketing calendar and other possibilities how to drive traffic into our stores
Regularly analyze store & campaign performance in area of responsibility and proactively drive improvement actions
Ensure process speed, efficiency, and follow-up (POS/Digital Agency cooperation, communication flow, reporting, plan execution)
Execute special projects in alignment with Manager DTC Activation

Key Relationships:

Manager DTC Activation
Sn. Manager DTC Activation EE
EE Retail and Franchise team
Visual Merchandising Team
Franchise Partners
External suppliers

KPIs:

Traffic, Conversion, ASP, UPT, NS
Reach, ROI, Social Media KPIs
Stakeholders satisfaction
Budget Administration (efficiency, accuracy)

Knowledge, Skills and Abilities:

University degree in Marketing, Sales, or equivalent professional experience
2-3 years retail or marketing / agency experience (preferably retail and event marketing experience is essential)
Proficient in MS Office applications (Outlook, Excel, PowerPoint, Word); strong PowerPoint skills preferred, Adobe Photoshop nice to have
Previous Brand, Cultural or Sport related experience preferred, especially related to driving consumer events and engagement
Knowledge of full marketing mix, understanding Premium Consumer Experience
Fluency in English, both written and verbal

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.- Culture Starts With People, It Starts With You -By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.Job Title: Sr. Specialist DTC Activation - Temp till 31.12.2025Brand:Location: WarsawTEAM: Brand Management & CommunicationsState: MZCountry/Region: PLContract Type: Limited DurationNumber: 532620Date: Jul 31, 2025Find similar jobs:THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. © 2020 adidas. All Rights Reserved.

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