
PPC Digital Manager
- Polska
- Stała
- Pełny etat
- Develop, implement, and optimize campaigns across different platforms such as Google Adwords, LinkedIn Campaign Manager, paid social channels, etc. to increase traffic, leads, and conversions.
- Conduct comprehensive keyword research and A/B testing and multivariate testing to refine campaign elements, including ad copy, bidding strategies, and landing page performance.
- Set up and maintain tracking mechanisms to measure and report on the performance of campaigns, identify trends, opportunities, and actionable insights for continuous improvement.
- Oversee and allocate a substantial annual advertising budget, focusing on maximizing ROI and meeting key performance targets.
- Collaborate with the marketing team (product marketing, content, social media, design) to align paid advertising efforts with broader marketing goals.
- Stay up-to-date with the latest industry trends, technologies, and best practices in digital marketing and paid advertising to continuously drive innovation and results.
- Implement automation and scripting solutions to streamline processes and improve campaign management efficiency.
- Create reports with analysis, insights and improvement ideas and present to stakeholders globally, on a monthly basis.
- + years of marketing experience within global B2B enterprises or as a customer manager in a marketing agency that specializes in B2B enterprises.
- Proven experience (5+ years) managing PPC campaigns at global scale with measurable results.
- Strong expertise in Google Ads (Adwords Certification is required), Google Analytics, LinkedIn Campaign Manager and HubSpot is mandatory. Proficiency in various digital tools like display tools, Salesforce, 6Sense and other AI tools is a substantial advantage.
- Strong technological and analytical skills and ability to interpret data from various sources to make data-driven decisions.
- Strong business orientation, market understanding and passion to creating leads that become active customers in short lifecycles.
- Experience working with B2B international or global accounts and adapting strategies to meet diverse market needs.
- Excellent communication skills, with the ability to prepare and present performance reports and recommendations to stakeholders.
- Experience with budget management, bid strategy, and cost-per-conversion optimization.
- Proactive and innovative, with a track record of staying ahead of industry trends.
- Ability to work independently, manage multiple projects with competing priorities, and meet tight deadlines.
- Outstanding organizational and documentation skills.
- Languages: English: native proficiency. Other languages – an advantage
- CV must be written in English
- 25 days annual leave + local bank holidays
- Pension
- Public Heath Insurance
- Remote work coverage