Consumer& Brand Insights Marketing Manager

L'Oréal

Warszawa, mazowieckie
Stała
Pełny etat

17 dni temu

Consumer& Brand Insights Marketing ManagerResponsibilities:

Collaborate closely with CMI teams to perform consumer research, trend analysis and behavioral deep dives, identifying growth opportunities and areas for improvement.
Synthesize findings from consumer behavior studies and competitive benchmarks to inform relevant stakeholders and optimize engagement strategies.
Act as a key partner to CMI and Business Units to ensure insights are fully leveraged across the consumer journey.
Translate insights into tangible action plans together with CRM, Retail and Media teams.
Act as a data-driven voice in strategic meetings, advising on consumer engagement tactics, media allocation and activation strategy.
Monitor and measure performance of online and offline activations, with focus on efficiency, engagement and ROI.
Track and analyze key performance indicators (KPIs) across channels
Ensure robust data collection across all channels and support data integrity efforts in partnership with corporate data and BI teams.
Leverage omnichannel performance data to steer decision-making and investment strategy with a strong ROI lens.

Requirements:

5+ years of experience in Consumer & Market Insights (CMI), with a strong ability to lead consumer insights based on research, behavioral analysis, and trend synthesis to fuel data-driven marketing
3+ years of experience in Brand Management with consumer centricity
Proven track record in performance marketing and campaign optimization, leveraging deep knowledge of omnichannel KPIs (ROI, CLV, conversion, traffic, churn, sell-out, etc.)
Advanced skills in analytics, data storytelling, and stakeholder engagement, working closely with cross-functional teams (Marketing, CRM, Retail) and senior leadership
Excellent communication and storytelling abilities, capable of presenting complex data and insights in a clear, compelling manner to diverse stakeholders.
Collaborative mindset with a track record of working cross-functionally, including with Marketing, Media, Retail, and Business Intelligence teams, to achieve shared goals.

Moreover, you are:You. You're real. And you're true to yourself. We cherish and celebrate diversity so you'll feel right at home whoever you are.Entrepreneurial. Every single day, you spot opportunities to shake things up and change the world for the better.Adventurous. You'll embrace challenges and change with fire in your belly and a great big smile on your face.Only human. You'll screw up sometimes but you have no fear of failure because you're smart enough to learn from mistakes.One of the gang. Even if you're Superman or Wonder Woman, you recognize that teams are the real heroes. And so do we.We offer:

Friendly and dynamic work atmosphere in diverse environment of the market beauty leader
Plenty of opportunities to grow - cross-divisionally and functionally
Rich e-Learning package
New Activity Based Working & sustainable office in the heart of the city
Dedicated Buddy from day one!
Attractive benefit package including: sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations and many more
Share in profit
Community engaged in Sports and CSR activities

We are open to candidates with disabilities.If you would like to participate in the above-mentioned recruitment process, it is mandatory to include in your resume the following closes:“ I agree to the processing my personal data by L'Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw included in the CV, recruitment form and other application documents for the purpose and the scope necessary to carry out the recruitment process for the position“*[ ] I agree to the processing of my personal data included in the CV, recruitment form and other application documents for the use in the future recruitment by L'Oréal Polska Sp. z o.o. with its registered office at Grzybowska 62, 00-844 Warsaw.*- mandatory fieldInformation clauseThe controller of personal data is L'Oréal Polska Sp. z o.o with its registered office in Warsaw (00-844) at Grzybowska 62. Contact with the Data Protection Officer and additional information about the personal data processing carried out by the Company is possible via e-mail address: .The processing of personal data is carried out for the purpose of the recruitment process in accordance with Article 6(1)(c) of the General Regulation on Personal Data of 27 April 2016, (hereinafter GDPR). Data processing to a wider extent than resulting from the provisions of labour law, for the purposes of the future recruitment processes will be carry out on the basis of the given consent with accordance with Article 6(1)(a) of the GDPR.Your personal data will not be disclosed to other entities without your prior consent. Your personal data may be made available and at the request of entities authorized to do so under the law. The controller may, by means of a written contract, entrust to another entity the processing of your personal data to the extent and for the purpose necessary to perform the service. Your personal data will not be transferred to a third country/international organization.Your personal data will be kept for a period of 2 years from the end of the recruitment process - in which case these data will be processed until the consent is withdrawn.You have the right to access their data, rectify, delete, object, limit processing and transfer. Your consent may be withdrawn at any time. Withdrawal of the consent will not affect the lawfulness of the processing of your personal data that was made on the basis of your given consent before its withdrawal. A declaration of withdrawal of the consent to the processing of your personal data should be sent to the e-mail or postal address indicated above.You have the right to lodge a complaint to the President of the Personal Data Protection Office if you feel that the processing of your personal data violates the provisions of the GDPR.Provision of personal data is voluntary but necessary for the participation in recruitment process. Failure to provision of personal data will result in the inability to participate in the recruitment process.

L'Oréal

Aplikuj