Trade Activation Manager

• Develop and implement the go-to-market strategy of the brand across all channels on all the distribution scope, contributing to a seamless brand experience and maximized ROI.
• Define the distribution strategy and associated business management plans for the brand and liaise with local and regional key stakeholders to securing buy-in and necessary resources.
• Build and execute the activation calendar around the commercial plan for the BU, ensuring alignment with key trading moments and brand priorities, and coordinate strategies across accounts.
• Work closely with Marketing teams to ensure brand image compliance for all activations.
• Translate brand strategy into actionable account-specific marketing plans, incorporating deep understanding of market dynamics, account-specific needs and opportunities, and relevant category insights.
• Provide data-driven insights and strategic recommendations to account leads regarding distribution opportunities, optimal product placement, pricing strategies, and promotional activities to identify new growth opportunities and improve sales performance.
• Design and implement impactful trade promotions, activations, and events tailored to the specific needs of each assigned account to drive sales growth, market share gains, and improved retailer relationships.
• Ensure that the activations are consistent with Brand strategy.
• Continuously monitor and analyze performance metrics to assess the effectiveness of trade marketing activities and identify areas for improvement.
• Strategize and arbitrate trade investments based on the brands priorities and ROI analysis, with the collaboration of KAMs.
• Develop and maintain strong collaborative relationships with sales teams to ensure alignment between trade marketing activities and overall sales objectives.

• Experience in trade marketing and creating activation campaigns.
• Preferably experience in trade & activation excellence role.
• First experience and understanding of omnichannel journey activation and consumer lifetime planning.
• Good business relationship management and negotiation skills.
• Strong project management abilities.
• Creativity combined with analytical & problem-solving skills.
• Fluent knowledge of English and Polish is a must.

• Friendly and dynamic work atmosphere in the diverse environment of the market beauty leader.
• Plenty of opportunities to grow - cross-divisionally and functionally.
• #Learningneverstops mindset: wide learning and e-learning package.
• Attractive benefits package including sports card, private health care, life insurance, pension package and internal boutique with a discount, product allocations.
• Modern and sustainable office in Warsaw city center.
• Community-engaged in Sports and CSR activities.

L'Oréal