Division Media Manager, CPD

Warszawa, mazowieckie
Stała
Pełny etat

1 miesiąc temu

At L'Oréal Consumer Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable.We embrace and enhance emerging trends to create the most relevant and sustainable beauty products and experiences, making them accessible to each and everyone all around the world, thanks to the diversity of our brands and their communities.The Consumer Product Division is the world leader in mass cosmetics, with both valorized and affordable skincare, makeup, haircare and make-up brands recommended by both professionals and real people, distributed in drugstores, hypermarkets and discounters.Reporting Line: Reports to the Division Media Lead, with a dotted line to the Brand or Category Lead.Mission: To spearhead the division's strategic framework and its activation concerning all full-funnel media activities for a specific brand or category.Key Responsibilities:

Collaborate closely with brand marketing teams to grasp their priorities and execute media planning activations for brand campaigns, working hand-in-hand with the media agency.
Serve as the primary point of contact with the media agency, overseeing campaign strategy and activation.
Champion media-related initiatives for the brand, guaranteeing the implementation of Return on Equity (ROE) and Marketing Mix Modeling (MMM) insights, and promoting active participation in test-and-learn initiatives and the Global Learning Agenda, in close collaboration with the Media Lead.
Strategically amplify creator content across various channels to enhance core Advocacy & Influence (A&I) Key Performance Indicators (KPIs), continuously learning and improving.
Become the resident expert in media reporting tools, effectively sharing results with relevant stakeholders.
Spearhead the acceleration of 1P audience and data for the division, prioritizing Search Engine Advertising (SEA) and Search Engine Optimization (SEO), under the guidance of the Media or Data-Driven Experiences (DDX) Lead.
Oversee full-funnel media activities, encompassing Awareness and Consideration stages including retail media.
Together with the team drive the success of digital services within media, achieving discoverability and completion rate objectives.

Key Functional Skills & Experience:

Approx. 3-5 years of experience on position related to digital and media.
Proficiency in using media tools and platforms.
Demonstrated expertise in media.
Capability to optimize "bets" for maximum impact.
Proven ability to excel in media-related projects.
Excellent communication and presentation skills.
Strong strategic mindset and ability to translate strategies into actions.
Experience in social media management.
Data analysis and insights generation.
Fluency in Polish and English is a must.

Personal Competencies:

People Developer: Ability to nurture and guide media managers.
Strategist: Capacity to connect division-level strategies with CDMO goals.
Innovator: Supporting the CDMO team with division-specific testing roadmaps and innovation priorities.
Integrator: Enhancing workflows between the multi-divisional structure, CDMO, media agency, and brand coordination.
Entrepreneur: Promoting collaboration among brands, e-commerce, and finance teams.

Key Performance Indicators:

Excellence in full-funnel media execution.
Development of robust reporting capabilities.
Improvement in 1P and 2P data capabilities and activation.
Exceptional search execution.
1P spend percentage.
Adherence to Golden Rules.

L'Oréal

Aplikuj