Chief Executive Officer

• Define and execute the company's growth strategy in collaboration with institutional investors.

• Lead the business with full P&L ownership, ensuring profitability, margin improvement, and disciplined cost control.

• Identify and implement operational savings and process efficiencies across a large-scale, asset-based operation.

• Oversee digital customer acquisition channels - including performance marketing, CRM, lead generation, conversion funnel optimization.

• Ensure a strong focus on client satisfaction, retention and long-term relationship building through data-driven CRM initiatives.

• Build and scale the organization - currently approx. 40 FTE - in line with business expansion.

• Act as the company's primary representative in investor relations and external strategic communications.

• Foster a performance-oriented, agile culture while maintaining quality and customer value at scale.

• Minimum 8-10 years experience in senior leadership roles with full P&L accountability.

• Proven track record in cost optimization and operational efficiency, especially in asset-based or service-intensive businesses.

• Experience in B2C-focused companies, particularly in e-commerce, digital services, logistics, mobility, or other tech-enabled platforms.

• Hands-on experience with digital sales, CRM and customer lifecycle strategies.

• Exposure to private equity-backed environments or strategic advisory is a strong asset.

• Strategic mindset with the ability to execute and deliver results under real-time business conditions.

• Strong financial acumen, including revenue and margin management.

• Deep understanding of digital customer acquisition and retention levers.

• High decision-making capacity, ownership and ability to operate autonomously.

• Strong interpersonal and leadership skills - able to lead teams and represent the company at investor level.

• Fluent English (required).

• A high-impact leadership role in one of the most dynamic, fast-scaling service platforms in the region.

• Direct partnership with prestigious international investors.

• Full strategic and operational control in a company with real, tangible scale and growth potential.

• Attractive compensation package including annual bonus and long-term incentive plan (LTIP).

• Opportunity to shape and scale a unique business in an emerging and underpenetrated market segment.

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