Calling all originals: At Levi Strauss & Co., you can be yourself — and be part of something bigger. We’re a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit — and your future.About the JobWe’re looking for a Brand Manager – East & Licensees Marketing EU to lead brand marketing across Eastern Europe and Benelux, and drive strategic marketing partnerships with our Licensee network. You’ll be at the heart of bringing Levi’s® brand vision to life-building cultural relevance, driving consumer engagement, and delivering impactful campaigns that move the needle.This role connects global strategy with local execution, ensuring every initiative reflects our brand values, resonates with our audiences, and supports business growth.Key ResponsibilitiesRegional Brand ProgramsLead the creation and delivery of brand programs for Eastern Europe and Benelux, with focus on Netherlands as priority market.Identify locally relevant opportunities that build brand equity and drive footfall across all channels.Develop brand engagement strategies that go beyond seasonal campaigns, connecting to Levi’s® values, mission, and vision.Contribute to key city strategies in Amsterdam and Warsaw, delivering consumer-centric initiatives that keep Levi’s® at the centre of culture.Cultivate strategic partnerships with influencers, creators, and cultural figures to strengthen Levi’s® cultural credentials.Licensees & Distribution MarketingLead marketing strategy and relationships with licensee partnersDefine and implement annual marketing plans that reflect Levi’s® brand priorities.Drive both performance marketing and seasonal brand/product campaigns, continuously optimizing based on KPIs, sell-through, and test-and-learn insights.Leverage consumer insights to build relevance, acquire new audiences, and grow market share.Collaborate with PR and social teams to integrate licensee categories into seasonal marketing plans.Activation & ExecutionOwn strategy, planning, and execution of brand activations across all touchpoints.Support key city strategies and seasonal campaigns with omnichannel thinking and a digital-first mindset.Plan and execute in-store and on-floor activities in collaboration with channel marketing and brand experience teams.Brief creative agencies for activation execution and ensure brand consistency.Deliver activations on time and within budget, leveraging loyalty programs where relevant.Coordinate with field brand teams to ensure seamless in-market execution.Cross-Functional CollaborationPartner with media, PR, Loyalty, Channel, Brand Experience, Ecommerce, and Content teams to deliver integrated brand experiences.Ensure cross-functional alignment and collaboration across all initiatives.Monitor competitor marketing programs and media strategies in collaboration with agencies, sharing insights with local and global teams.Communication, Reporting & AdministrationLead marketing analytics to improve ROI on A&P investments.Monitor and report post-activation performance using key KPIs: traffic, conversion, sell-out, acquisition, retention, and Red Tab membership growth.Consolidate and evaluate program success across markets, sharing best practices and consumer feedback with global teams.Develop communication tools, email assets, and internal newsletters to equip stakeholders and drive visibility.Maintain monthly business reviews (MBRs) with updates on upcoming and completed activities.Ensure accurate A&P forecasting and budget planningAbout YouYou’re a strategic marketer with a passion for brand building and cultural relevance.You thrive in cross-functional environments and know how to bring teams together to deliver results.You’re data-savvy, creative, and customer-obsessed, with a sharp eye for detail and a bold vision.You’ve led complex marketing initiatives across multiple regions and know how to prioritise for impact.You’re fluent in omnichannel thinking and understand how to connect with consumers wherever they are.This role will be based in our office in Warsaw with 25% travel expected, especially to The Netherlands.LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.#LI-HybridLOCATION Warsaw, PolandFULL TIME/PART TIME Full time
